Welcome to Obuse

Obuse (pronounced “oh-boo-seh”) is the smallest town in Nagano prefecture,
known for its chestnuts and other seasonal fruits, flowers, creative community planning,
and the kind-hearted nature of the townspeople.

Recommended as a day trip or overnight stay
from Nagano, Kanazawa, Tokyo, or Nagoya.

Getting here
  • Snow monkey enthusiasts

  • Off-the-beaten-path adventurers

  • Travelers seeking authentic local experiences

Who We Are

SHOCKby (pronounced “shokubai” meaning “catalyst” in Japanese)
accelerates social innovation for sustainability through business creation,
talent development, policymaking, and urban planning. At SHOCKby,
we value 1) interaction with the local community, 2) circulation within the community, and 3) sustainability.