Obuse (pronounced “oh-boo-seh”) is the smallest town in Nagano prefecture, known for its chestnuts, the legendary artist Katsushika Hokusai, flowers, and the kind-hearted nature of the townspeople.

  • Winter sports and snow monkey enthusiasts visiting Nozawa Onsen, Hakuba, Shiga Kogen, and Yudanaka

  • Off-the-beaten-path adventurers seeking refuge from overcrowded tourist locations

  • Travelers seeking authentic local experiences: daily life, regional culture, and seasonal foods

Who We Are

SHOCKby (pronounced “shokubai” meaning “catalyst” in Japanese) accelerates social innovation for sustainability through business creation, talent development, policymaking, and urban planning. At SHOCKby, we value 1) interaction with the local community, 2) circulation within the community, and 3) sustainability.